Im sure most of you are familiar with the Agenda show, but in case you aren't here's an excerpt from their website -
"The Agenda Trade Show is a forum for the most inspired in the streetwear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, Agenda caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the Agenda experience is as much a lesson as it is a tool."
When I was growing up, Magic was THE tradeshow for streetwear. I'd see it all over the Hundreds and Hypebeast. I even remember the video that Maestro made. Everyone looked mad cool and when I finally went to Magic a few years ago, I thought it was so cool even though I heard the "magic" wasn't the same.
A giant ass convention center in Vegas with brands that you've been following for years and other brands that you've never heard of. Thousands of good looking well dressed people all dressed as if they were all shooting a lookbook. It was whatever to the OGs but it was still dope to me.
Fresh and Rahmuhl have been to NY and Long Beach Agenda show but this was my first Agenda show. They're a relatively new tradeshow in comparison to Magic, but Ill tell you right now, Agenda is about to takeover the whole game. Now don't get me wrong, Magic and Project are still amazing but I think Agenda and their sub categories (Capsule and Liberty Fair) do a better job of curating. From layouts, to the brands, to the celebrities, overall designs and after parties. Hats off to the organizers and coordinators.
The boys and I were out there to rep Cityfellaz, a brand from Copenhagen that we hold rights to in North America. We were there to showcase the F/W 2014 line to buyers. We were also there to find some new dope brands for the shop (Get Fresh Company) and in case y'all didn't know, Fresh and I are working on a line, so we were scouting manufacturers and sourcing. So as much as everyone thinks Vegas is a party city, we were out there putting in work.
But beyond everything that I seen there, the best part about the tradeshow was seeing all the Toronto brands there. It feels great to see your people growing and in movement. It's also always good to see people from home when you're away. Toronto's on the come up in every way. Just wait on it.
Photos above were shot by Aran Raviandran.